The marketing materials designed for MR. Riegillio includes wrapping papers, thank-you cards, and other printed materials that accompany customer purchases.
A variety of these items have been produced throughout the year—some tied to specific campaigns, as seen on the respective campaign pages, and others as generic designs intended to pleasantly surprise customers upon receiving their order.
Additional materials, such as discount codes, cleaning manuals, and informative leaflets, are also included to enhance the customer experience.
A key element of MR. Riegillio's advertising features distinctive wrapping paper and thank-you cards. Several designs are maintained in concurrent circulation, with refreshes implemented as needed.
As a client-focused company, these assets create a personalised touch. The thank-you cards are handwritten and customised for each client, whilst the wrapping paper evokes the feeling of opening a cherished gift.
The designs can align with current campaigns, as seen in other sections, while also incorporating generic themes. We’ve developed features inspired by vintage magazines and comic books, alongside previous company photographs, as well as abstract images that showcase the company’s branding.
Below are examples of previous MR. Riegillio wrapping paper designs—click to enlarge.
Point-of-sale Posters are also desgined for wholesalers to enhance their advertising capabilities. For this project, we created a series featuring the new collection whilst including generic imagery to accommodate varying product availability across wholesalers.
The generic designs showcase material close-ups alongside our brand logo, while the collection-specific posters display group models from the latest photoshoot.
Lifestyle photography plays a pivotal role for companies like MR. Riegillio, with new photoshoots being conducted regularly to support each campaign. A diverse range of models is always featured, as inclusivity remains a top priority.
Advertisements were created for magazines like GayNews, Berlin East, and the Folsom Berlin Pocket-Guide.
While attending events can be fun and beneficial for branding, it's not always possible to be present everywhere. However, even when Mr. Riegillio is simply a sponsor or visitor at an event, having a prominent billboard showcasing the company helps reach new audiences.
Additional examples of the advertisements and billboards created for these events can be found on the linked event pages.
For Mr Riegillio's imagery, like Vinrella's, we needed to apply some refinements. We primarily worked with in-house photography, adjusting them to achieve the required sizing. The examples below demonstrate our enhancements, including facial retouching, background refinement and selective element removal to highlight the models effectively.
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