image editing & treatment
Vinrella's brand prioritises high-quality product and lifestyle photography. Leveraging 3D renders with advanced image treatment ensures visual diversity while minimising the need for expensive photoshoots.
Reconstructing damaged imagery is another key service offered to Vinrella. As the brand's catalogue grows, many images have become damaged or the originals have been lost. This led to the creation of an extensive library of restored product photos, allowing for reuse in various compositions.
Reconstruction is carried out on an as-needed basis, with each image edited as it’s incorporated into marketing materials. This process involves correcting lighting, adjusting shadows, and recreating any missing elements.
Use the slider below to view examples of these before-and-after restorations.
Given that a product collection can include over five items, coordinating photoshoots for all collections in a single image can be quite challenging. Fortunately, having pre-treated images allows for quick and efficient creation of collection photos.
These treated images are utilised across various marketing materials, including advertising, catalogues, email campaigns, and the website.
Below are examples of the compositions created for these materials—click to enlarge.
