2023 PRIDE
The 2023 Pride marks a pivotal moment for MR. Riegillio, celebrating the opening of the House of Riegillio flagship store in Amsterdam and featuring the brand's largest campaign at the time.
During Amsterdam's bustling Pride celebrations, a stage set up on Dam Square, flanked by the Royal Palace and the city hall, became the spotlight for MR. Riegillio's 2023 fashion show. The event was prominently advertised with barrier banners encircling the stage, amounting to 12 billboards throughout the city centre, amplifying MR. Riegillio's presence.
Notably, the advertising on Reguliersdwarsstraat, the city's gay hub, announced the opening of MR. Riegillio's flagship store, House of Riegillio. Meanwhile, at Beursplein, a gathering spot for fetish enthusiasts during the parade, billboards highlighted the brand's kink-oriented website, integrating MR. Riegillio into the heart of Pride's diverse celebrations.
Photography by Dawid Matuszkiewicz, Ramon Heinhuis and Arjan Spannenburg. Video courtesy of MR. Riegillio.
This year's campaign logo needed to be flashier and more eye-catching than last year's, which already incorporated the flag colours; we opted for a new shape to better fit various assets and create a simple, straightforward design shortly after the company's 5th anniversary, with the round logo inside the flag resembling a toggle switch transitioning from dark mode to pride mode.
Below are 3D renders of the standing banners that surrounded Amsterdam's Dam Square during Pride, as well as those featured in the city centre during the Pride Canal Parade. You can also find close-up views showcasing the design details.
All standing banners displayed were custom-made specifically for this page.
