MR. Riegillio // MR. Riegillio

The campaign logo was inspired by a custom-designed leather vest and matching trousers set, featuring a coloured ink splatter pattern. The set was created in three versions, each with a different colour—blue, red, and white—exclusively for the anniversary week.

A simplified version for web use and small prints was also necessary, so the solution was to remove the drips and keep the marker effect on the crown and numbering on the logo.

The spray-paint motif then developed into the idea of a tagged wall of people who made their marks in the company's history.

The main elements of the campaign were the signatures and notes from friends and family of the brand. During the extensive photoshoot for Pride and the 5-year anniversary event, they were asked to leave messages that later featured on the backdrop, symbolising their mark on the brand.

This signature wall became the centrepiece of the campaign and served as the backdrop for the red carpet at the anniversary party held at Blend XL on Reguliersdwarsstraat.

The party featured live performances and plenty of drinks. Guests could purchase tickets at the flagship store or online, with the red carpet welcoming them for photos.

In addition to the red carpet backdrop, we also created posters, coasters, and half-banners for crowd control, which were placed outside Blend XL.

The materials were designed using existing content from previous campaigns and anniversaries, including photographs, stickers, and quotes gathered from friends and family. These elements were used to commemorate the memories and milestones from the five years the company has thrived.

The photo shoot became more prominent in social media and used as stories to pump up expectations for the event and the sale. The photos highlighted featured the exclusive anniversary collection that paid homage to some of the classic outfits that were the client's favourites throughout the years.

And of course, it wouldn't be a birthday without gifts!

The wrapping papers for this campaign reflected the photo wall design and added a few variants to keep things exciting. Since we're not playing favourites and all the signatures wouldn't fit on the cards, the design stayed a generic concrete wall.

The campaign logo was inspired by a custom-designed leather vest and matching trousers set, featuring a coloured ink splatter pattern. The set was created in three versions, each with a different colour—blue, red, and white—exclusively for the anniversary week.

A simplified version for web use and small prints was also necessary, so the solution was to remove the drips and keep the marker effect on the crown and numbering on the logo.

The spray-paint motif then developed into the idea of a tagged wall of people who made their marks in the company's history.

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