The chaotic studio logo makes use of an anaglyph design, creating a sense of disturbance and movement. This visual distortion effect references old tube TVs, with glitches as if trying to fine-tune a channel.
The chosen colour scheme of cyan and magenta further reinforces this retro aesthetic, drawing from the look of old 3D paper glasses. The implication is that it’s just at the edge of understanding, if only the viewer could bring the elements into focus.
Through this intentionally unsettled and unconventional approach, the brand presents a sense of unpredictability. Yet this bold visual identity also conveys a willingness to push boundaries, remaining memorable and impactful.