marketing assets
Sets of marketing collaterals done for EVBox. This is a collection of social media posts, stationary, whitepapers and illustrations done to expand on EVBox's communication.
During our time at EVBox, we managed a comprehensive range of marketing assets across the company. Our scope encompassed everything from business cards to technical documentation, including user and installer manuals.
We established efficient workflows by creating detailed briefings for third-party suppliers and developing structured pipelines for design requests, operating as an in-house agency. Our responsibilities extended to designing packaging solutions for both EVBox-branded and white-label products.
Assets in this page were made in collaboration with Barbara Alçada and Daria Iareshko.
We expanded and refined the visual language through comprehensive icon and illustration systems. We built upon the Nucleo icon set, developing additional product and section icons as requirements emerged.
Our illustration system was developed using the Stubborn modular illustration set as a foundation. This approach allowed us to create a flexible and expandable visual database that could grow with the company's needs.
We developed this visual system as a cost-effective solution to address the company's imagery needs, considering the logistical challenges and budget constraints of photoshoots.
The illustrations and icons were successfully integrated across various marketing materials, including brochures, annual reports and the EVBox website. These visual assets proved particularly effective in our social media communications, where we used them to celebrate charging station installation milestones.
